1. ARTIFICIAL INTELLIGENCE
In simple words, AI can be explained as a machine or a computer that can think like a human. In recent years AI has become very popular among us. If you've never heard of AI, you must be living in a cave. In the marketing industry, AI can be used to analyze consumer behavior and search patterns, find data from social media platforms and blog posts to help businesses understand the behavior of how the customers find the product and services. Adopting AI in 2019 can be good for saving cost and accelerate growth.
2. VIDEO MARKETING
Video marketing has become very important for big brands today. According to the statistics, 70% of the consumers say that they have shared a brand's video, 72% of business say video has improved their conversion rate and 52% of consumers say that watching product videos makes them more confident in online purchase decisions. This is not just in the form of YouTube, to witness higher engagement you can make a video post on Facebook, Instagram or LinkedIn.
3. INFLUENCER MARKETING
Influencer marketing is a type of word-of-mouth marketing that focuses on using a key leader to drive business brands. Rather than making an advertisement brand now days pay influencers who are famous in any way to get out the message from the brands. Brands choose any influencer related to their product, for example, a jeans brand would hire a lifestyle influencer on Instagram and YouTube, a bike or helmet brand would hire a moto- vlogger. This is a very efficient way of marketing on different social media platforms.
4. VISUAL SEARCH
Visual search can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results. For using visual search you just have to open google assistant app on your mobile and there will be an option for google lens, using google lens you can search for the products just by clicking the photo of the product you want to search for.
5. MICRO-MOMENTS
People nowadays spend way too much time on their smartphones every day. According to a study people spend an average of 3 hours and 35 minutes on smartphones and this number is only increasing. Now mobile phone is the new medium that gets the brands to convey their messages to the users Micro-moment is new consumer behavior, as termed by Google, that delivers your marketing messages clearly and concisely in a way that is of interest to the
consumers all within a span of seconds
6. VOICE SEARCH AND SMART SPEAKERS
50% of the searches will be voice searches by the year 2020 20% of mobile queries on Google are voice searches voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google have reduced. Many brands have included voice search in their digital marketing strategies to deliver value-based content effectively to their customers. Domino's Pizza uses voice search technology as a way to increase its sales, thus allowing customers to order pizzas through Alexa.
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